There’s something more to this than I can put into words right now. The idea of posting data sets for all to use is amazingly interesting to me. I guess all those years of regression analysis in Quattro Pro while in engineering school are coming back to haunt me. Whatever it is, the idea of people synthesizing conclusions based on a broad set of data contributed by the commons is…fascinating. Imagine if this existed in verticals: what if you could find recall data for autos, consumer preferences for cereals. If there were a way for the individual to contribute their data to this, it might be a step in the direction of VRM. Companies could use something like swivel as the place to see what the market was up to.