Tag: socialmedia

  • Top 10 reasons that your company shouldn't try social media

    I was inspired to write this post after a few recent bad experiences in the corporate social media world.  No, they weren’t at my employer and no, I won’t divulge where they came from.  It’s the conclusions that are important, not the details of how I got there.  So without further ado, here are the…

  • Genius or idiocy?

    I am not sure on which end of the spectrum to place this ad I saw from Ford:   The ad shows a question from a fan of the new Explorer on facebook on an HTC phone on the Sprint network.  They then answer the question in the ad.  This makes me wonder a few…

  • Lessons learned from covering live event for corp blog last week

    I meant to post this on Thursday when things were ‘fresh in mind’, but honestly after the week of covering our analyst event last week on the corp blog was over, I was wiped out. So now, perhaps with a little more perspective a few thoughts on what went well and we things we can…

  • Wiring up an event for social media

    I am in the middle of working with our user group on getting the groundswell ignited from users that attend the event. The main objectives are to get the vast majority that are consumers to just take a look at the blogs that will be covering the event (our corp blog, the user group’s blog…

  • The double (triple) work of being in the early majority

    .!. I’ve noticed a trend here lately: every time I have something I want to comment on or have a thought I want to share my first inclination is to send out a twitter (if it’s short or fleeting) or do a quick post. If its just a link, I will hit the del.icio.us button…

  • Tracking gestures for fun and profit

    I’m not sure if its just the natural cross pollination that happens in your mind when you are working on more than one big project at once or if I have really had an epiphany (NB – if it does happen to be the latter, I am certain that I am not the first person…